Program Elements

• Premium Ingredients & Sauces

  Our breadings, seasonings, and sauces have been developed using proprietary market research of actual consumers of fried chicken…YOUR CUSTOMERS. The Charley Biggs’ brand will add an element of excitement to your store and entice your customers to try our products…and when they do…they’re hooked!

• On-Site support and Training

  We believe we have the strongest brand and best quality product out there.  However, we also understand that this plays only a fraction of your overall success. Equally critical is having access to professionals that can help guide your employees on each facet of your program including store layout, food preparation and presentation, employee training, equipment maintenance, and marketing strategies.  We will help you with each of these critical components

• Marketing Support

  Charley Biggs’ can provide you with Point-of-Purchase (POP) materials and/or any advertisement materials (such as banners, danglers, case stickers) for you to display at your Charley Biggs' location.  POP is designed to inform your customer of a current special and/or capture your customer at a time when he or she can make a quick decision about purchasing product from your deli.  POP materials can be effective for your Charley Biggs' location by:

  • Encouraging impulse buys
  • Reminding shoppers to “pick up lunch or dinner while shopping”
  • Introducing new products
  • Promoting higher margin items

  Charley Biggs offers a wide array of POP kit concepts including monthly and seasonal designs. There are also Value Meal kits, newspaper ads, poster stands, portable write-on feature boards, or we can customize something for you. Contact us with details of your specific needs.

• Apparel & Gear

  An integral part to your program, Charley Biggs’ apparel provides you with a put together, professional look, while reinforcing the Charley Biggs’ brand. Make sure your program is complete with Charley Biggs’ t-shirts, polo shirts, hats, and aprons.

• No Franchise = No Royalties & Flexibility

  With Charley Biggs’ Chicken N’ Sauce™, there’s no franchise fees, royalties, or unreasonable menu restrictions. The reasons are simple: we believe that each customer should not only have the opportunity to maximize profitability, but have the flexibility to provide menu items and flavor profiles that are catered towards local demographics. Both are crucial to building a successful and sustaining in-store food program.